The FCC is currently advancing the concept of FM geotargeting, which would allow radio stations to deliver content specifically tailored to localized audiences. Here are the key details:
The FCC has initiated a Further Notice of Proposed Rulemaking (FNPRM) to gather public input from broadcasters regarding their support or concerns about FM geotargeting.
The proposed change would permit FM booster stations to create their own content, subject to certain implementation issues such as programming synchronization and notification procedures.
Discussions within the FNPRM also address the possibility of amending regulations to handle predicted interference during booster construction permit applications.
NAB President Curtis LeGeyt acknowledges the FCC’s cautious approach, recognizing that unregulated micro-targeting technologies could potentially harm local stations’ ability to serve their communities and maintain viable advertising models.
While some groups, such as NABOB and GeoBroadcast Solutions, fully support this measure, it remains a topic of debate within the broadcasting industry.
The FCC’s exploration of FM geotargeting reflects the evolving landscape of radio broadcasting, balancing technological advancements with the need to preserve local focus and competitive edge.
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