Audacy Partners With Super Hi-Fi

Super Hi-Fi and Audacy have announced an enhanced partnership to drive operational
innovation and efficiency across Audacy’s digital ecosystem. The partnership will streamline Audacy’s digital content programming, production, and broadcasting processes while creating stickier listener environments and more opportunities for advertisers to engage with them.

The enhanced partnership launched at the National Association of Broadcasters (NAB) show in Las Vegas on April 14, with a live on-air radio station branded “Audacy Innovation Radio: Live From NAB.” The station will air on KMXB-HD2 Las Vegas, utilizing Super Hi-Fi’s suite of tools to program rotating formats across the day. Dayparts will be hosted by some of Audacy’s best-known national talent, and all talent will use Super Hi-Fi’s just-announced Voicetrack Fusion to deliver enhanced quality and efficiency to the station. The playout will be cloud-based, delivered directly to the transmitter via Orban’s Optimod 5950: Super Hi-Fi Edition, a technology that Super Hi-Fi debuted at NAB.

“As the nation’s second-largest radio broadcaster, we’re always integrating cutting-edge technologies into our stack to deliver the best experiences for our 200 Million monthly listeners and more efficiencies to our business,” said Sarah Foss, CTO of Audacy. “This partnership underscores our commitment to building the future of digital Audio, and we’re thrilled to see it start coming to fruition.”

Audacy is also announcing that 5 of its highest-rated HD Radio stations are transitioning to use Super Hi-Fi’s Program Director Radio Operating System, adding new capabilities while lowering operational complexity and costs. Live on-air right now, using Audacy’s proven formula of world-class music programming coupled with highly localized content, these stations are fortified with Super Hi-Fi’s platform and tools. The solution enables Audacy’s programmers and staff to spend less time on production and more time on building differentiating content. The 5 HD stations include WWBX-HD2 in Boston, WLKK-HD2 in Buffalo, KILT-HD2 in Houston, KROQ-HD2 in Los Angeles and KNRK-HD2 in Portland.

These announcements follow the recent news that all of Audacy’s 700 digital Exclusive Stations recently upgraded to support Super Hi-Fi’s HLS+ streaming technology, delivering broadcast radio-quality production on every station, coupled with the interactivity that consumers expect from their digital experiences.

“We’re excited to work with Audacy as they re-imagine HD radio for their listeners,” said John Bolton, CBO of Super Hi-Fi. “This partnership brings us one step closer to realizing our vision to transform Radio for optimal digital consumption.”