Westwood One Adds Four New Sales Team Members

Westwood One continues to build upon its business momentum by bolstering revenue power and expertise within the network sales organization. Joining Westwood One are Stephen Gary as Director, National Sports Partnerships in Los Angeles, Gina LaBanco, as Director, National Partnerships in Chicago, Wesley O’Dell, as Director, National Partnerships and Craig Rossi, Vice President, Spoken Word, also in Los Angeles.

“2017 was a transformative year for Westwood One as we made significant revenue gains, launched the Audio Active Group to focus on business development, and announced the Westwood One ROI Guarantee.”  said Bryan Forbes, President of National Sales, Cumulus and President of Sales, Westwood One.  “In 2018, we continue our evolution with several key hires to our top-notch sales organization, with each bringing diverse and unique experiences. I have complete confidence that Stephen, Gina, Wes and Craig will hit the ground running to drive revenue growth while bringing maximum value to our clients and agency partners.”

• Stephen Gary joins Westwood One with 10 years of global sales, marketing, and distribution experience.  Most recently, he served as SVP, Global Sales CineTel Films. Prior to that, Stephen worked at Hyde Park International and IM Global. 
• Gina LaBanco joins Westwood One with 23+ years of Chicago media market experience. She comes from NBC 5 Chicago, where for the past 13 years she held the position of Account Executive, responsible for the NHL, NFL, and PGA. Prior to that, Gina was the VP, Local Broadcast at Zenith Media and supervised the Lexus Dealer Association account, as well as being a local spot buyer for the Chicago market across TV, cable and radio. 
• Wesley O'Dell joins Westwood One with 15+ years of digital sales experience, where he provided digital solutions to Fortune 500 companies on behalf of powerhouse media brands Rolling Stone, Entertainment Weekly, Fox Sports, and Rotten Tomatoes, to name a few.  Most recently, Wesley has spent the last five years gaining invaluable experience at programmatic and ad tech start-ups. 
• Craig Rossi re-joins Westwood One with 20+ years of experience in media sales, business development, management, branding, and talent/personality integrations. Most recently, Craig has acquired podcast and on-demand content experience working with multiple emerging tech companies.