This sample of over 3,000 respondents, ages 14-54, from all PPM markets, puts Facebook number ONE for daily news usage. Maybe Facebook has never wanted to be in the news business, but it turns out nearly half our 14-54’s think of Facebook as a news source … and use it every day.
Scrolling through their news feed, they’ll find stories reposted by friends, along with stories that have floated up to the surface from news outlets with which they have a relationship.
Never mind changes to Facebook’s algorithm, designed to increase the content from your actual friends and reduce content from organizations; convenience matters. If you find that lots of news stories you find interesting are just there populating your news feed, why wouldn’t you at least use it to supplement any other time you budget to watch TV news, read a paper, listen to the radio or check in on an online news site? Social Media as a recommendation engine is here to stay.
Of course, demographics have a huge impact – which is not to say that Facebook-as-news-outlet is about the platform’s connections with teens. Teens have moved on to other sources – including YouTube, Instagram and Snapchat. Facebook hangs on to narrowly surpass network TV among even among 45-54’s. Local news radio and local newspapers rank 11th and 12th overall – and are surprisingly flat from 25 up to 54.
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