Nashville Radio: Personality Nada Taha Launches ​Creative Services Firm

Nada Taha

When popular WSIX Big 98 personality Nada Taha left The Bobby Bones Show last summer after four years on air and a decade in radio, fans had lots of questions. At the time, Taha announced only that she was leaving to “chase some new dreams,” commenting that “the decision to leave my longest adult relationship was not easy.” Six months later, Nada is finally giving some answers, according to Brittany Hodak writing for Forbes.

“I left the comfort and stability of a great corporate job to start my creative services firm, Blind Copy Creative, because I noticed a need while working on the show. Artists were walking into the studio with talent, a record label and management, but without a strong sense of what their story was or how to truly tell it,” she says. “We’re swimming in a pool of new artists in country music, and you can’t tell who you’re swimming next to because they all look and sound so similar.”

At 29 years old, Taha has compiled an impressive list of accomplishments that includes two Academy of Country Music Awards, a Country Music Award and a spot on last year’s Nashville Business Journal 40 Under 40 list. She’s also frequently tapped by brands as on-camera talent for hosting events and web series. She’s been working behind the scenes on Blind Copy Creative since her departure from radio last summer.

“Building a proper brand takes time. The real magic happens when an artist jumps off the country music conveyor belt, figures out what they want to say, how they want to say it and asks if the things around them are saying it,” she says. “What would happen to an artist’s career if there was someone who was zoomed out and constantly, comprehensively looking at their entire brand?” This is the role Taha hopes to fill with her new venture.

“We’re in a DIY culture of music right now. I’m all about throwing things at the wall and seeing what sticks, but if you’re doing it without intentionality, you’re going to get lost in the noise,” she says. “Consumers don’t buy with their brains; they buy with their hearts. It’s about feeding into the demand from fans for authentically engaging content that’s cohesive.”

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