FCC Fines Non-Coms $115K For Underwriting Violations

The Federal Communications Commission Thurday announced a settlement with Cesar Chavez Foundation for violations of the Commission’s underwriting rules for noncommercial educational broadcasters. The Foundation, which owns the Regional Mexican “La Campesina” network will pay a $115,000 civil penalty and adopt a rigorous compliance plan to prevent future violations of FCC rules.

Although such stations are not permitted to broadcast advertisements in exchange for consideration from for-profit entities, the underwriting rules allow these broadcasters to air acknowledgements of for-profit donors in specific, limited ways. The underwriting rules thus permit noncommercial educational stations to obtain financial support while also protecting the public’s use and enjoyment of commercial free broadcasts.

Between August 2016 and March 2017, Foundation-owned radio stations KNAI 88.3 FM in Phoenix, Arizona, and KUFW-FM in Woodlake, California, aired promotional announcements in violation of the underwriting rules.

These promotions ran afoul of the underwriting rules in various ways, by, for instance, including comparisons between an underwriter’s product or service to those of its competitors (“There are times that we fear going to see cars because we don’t know who to trust. You can trust the Bill Luke car dealership”); information on prices, savings, or value (“Additional holiday bonus savings on select models”); calls to consumers to take action (“Are you ready to buy a house? Want to know if you qualify?”); menu listing of products or services (“Cell phones from companies such as Verizon Wireless, Cricket, TMobile, Virgin Mobile, Trac-Fone”); and excessive length (between 30 and 60 seconds in duration). To settle the investigation, the Foundation agreed to pay a $115,000 penalty, adopt a rigorous compliance plan to prevent future violations of FCC rules, and observe a one-year moratorium on seeking or accepting underwriting from for-profit entities.

Noncommercial educational broadcast stations, which pay lower regulatory fees and may
utilize reserved spectrum, are prohibited from airing commercial advertisements. The
Commission has emphasized that permissible announcements in adherence to the underwriting
rules typically cannot promote a donor’s business or service. Impermissible promotional
announcements include calls to action; inducements to buy, sell or lease the donor’s products or services; price information; or qualitative or comparative descriptions of the donor’s products or services.