25.5M Expected To Listen To Super Bowl on Westwood One

There is a lot of spending activity around the Super Bowl, the biggest sporting event of the year. Westwood One and Vision Critical/MARU have collated some new, never-released data about the spending habits of Super Bowl fans. Where are they dropping their dollars? What’s in their shopping carts?

Check out our attached infographic and blog post about the fans, their shopping habits, party prep, and how they listen to the Big Game.

Key findings:

• Super Bowl fans are on the move: According to NRF’s latest Annual Super Bowl Spending Survey, one-third of Super Bowl fans are planning to attend a party or watch the game at a bar or restaurant. AM/FM radio is there with them with 74% of Westwood One Super Bowl listening occurring away from home and 68% of all radio time spent going to AM/FM radio.
• Super Bowl fans are big spenders: Up 8.5% from last year, Super Bowl fans are projected to spend a massive $15.3 billion this year, according to the NRF. That money is mostly going to food and beverage with 82% of fans planning to stock up for the weekend.
• Super Bowl fans wear their team pride: In a new survey, Westwood One and Vision Critical/MARU find that half of Super Bowl fans are planning to wear their favorite team’s jersey on game day to cover their Super Bowl superstitions.
• Super Bowl snacking is serious: As the 2nd most popular day for food consumption, Super Bowl snacking is no joke. Beer, chicken wings, and pizza will all see huge numbers in purchases this weekend. But what snack foods do fans think should be uninvited? New Westwood One and Vision Critical/MARU data shows that fans think carrot sticks and corn dogs should get the boot along with deviled eggs and bean dip.

Westwood One is the official network radio partner of the NFL and will broadcast live Super Bowl LII game coverage and from U.S. Bank Stadium in Minneapolis on Sunday.