1. Five years is a long time
Stern made the leap to satellite radio a decade ago, escaping the suffocating restrictions of terrestrial radio. When he renewed his original deal five years ago it wasn't a surprise. There was no way he was going back to traditional radio, and the popularity of streaming apps and direct digital delivery was still in its infancy. However, Stern definitely had more choices this time around.
He is also in his 60s now. He often complains about how he would want to spend more time to enjoy the wealth he has amassed.
2. A dozen years is even longer
A big part of this deal is that it's also a 12-year deal for the use of Stern's audio and video library. We're talking about 30 years of content, and even a lot of the old classics aren't as dated as you might think.
3. Video is a big deal
A juicy component to the reworked deal is video. An app will eventually roll out and it will include access to video archives as well as special programming. There was always the fear that he would take this route on his own, but now Sirius XM has him locked up.
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