97.5 BigFM will play classic rock — similar to rival 92 CITI FM (Rogers), according to Winnipeg News& Media.
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In a three-minute top-of-the-hour launch at 8 a.m., the station previewed some of rock’s greatest hits and Winnipeg’s deep connection to the genre. It was then followed up by the Peter Gabriel song “Big Time.”
In a presentation to advertisers on Thursday night, Corus revealed the new format. Many who left the meeting expressed concern and disappointment over the changes, afraid their company’s message would no longer fit the demographic the new station will attract.
A new morning show with Jay Richardson and Jolene Lebsack will debut on the station Monday after playing three straight days of music.
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