iHM Names New Area President For Pacific Area

iHeartMedia has announced that Devonne Etcheverry has been named Area President for the Pacific Area, effective immediately. She will report to Dan Lankford, Division President for iHeartMedia.

Devonne Etcheverry

“Devonne has done an excellent job as Senior VP of Sales for Fresno, Modesto, Stockton and Bakersfield for iHeartMedia the last four plus years,” said Lankford,. “I’m excited to partner with Devonne to help grow her previous markets, and bring that growth to the Spokane, WA, and Riverside and Monterey, CA, markets newly under her oversight as Area President.”

Etcheverry most recently served as the Senior Vice President of Sales for iHeartMedia Fresno, Modesto and Bakersfield. She began her career on the promotions team at Fresno’s B95 in 1997 and has held many different positions within the company since. She is a graduate of California State University of Fresno.

“I am so grateful and honored to be chosen as the next President of the Pacific Area,” said Etcheverry. “My journey with iHeartMedia has been nothing short of amazing and I am excited about the new opportunities that lie ahead. I am committed to this exceptional team of people across six markets and dedicated to building upon our existing successes.”