This weekend, everyone from the most ravenous football fans to casual observers are looking forward to the crowning of the 2024 champions, the star-studded halftime show or just an excuse to gorge themselves on their favorite snacks.
Some noteworthy game-related insights are revealed in a new consumer sentiment survey commissioned by NCSolutions (NCS), the leading company for improving advertising effectiveness for the consumer packaged goods (CPG) ecosystem.
Feelings Towards 2024 Super Bowl
When asked what statements best describe their feelings towards the big game this year, respondents showed the most interest in the commercials (41%) and the halftime show (33%) followed by the teams from Kansas City (23%) and San Francisco (22%). The Puppy Bowl is a major attraction for 15% of respondents, while another 15% look forward to winning their football pools. Lastly, 8% self-identified as “Swifties,” suggesting they would watch to catch her on the sidelines. Female millennials (38%) expressed the strongest interest in the half-time show, while boomers (23%) seemed to care significantly less. Respondents were able to select all responses that apply to them.
Favorite Eats and Spending Plans
The top five snacks for the festivities are chicken wings (22%), chips and dip (19%), pizza (18%), nachos (12%) and burgers/sliders (8%). Just over a quarter of respondents (26%) stated they would be spending more or a lot more on food and drink at their viewing party this year, while 51% said they’d spend the same amount as last year and 23% said they’d spend less or a lot less than in 2023.
The online survey of 1,104 U.S. adults aged 18 and up was conducted on February 1 and 2, 2023. The data were weighted to the U.S. population by nine demographic questions.
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