Cumulus Media Wednesday announced the re-branding of the successful Westwood One Podcast Network to the CUMULUS PODCAST NETWORK, effective May 6, 2021.
The move consolidates the Company’s national and local podcasts into one entity, capturing the full breadth and diversity of the portfolio and providing advertisers with a comprehensive offering of podcasts, in addition to streaming, mobile, social and display. Suzanne Grimes, Executive Vice President Corporate Marketing and President, Westwood One, will retain responsibility for the Company’s podcast sales network.
“Placing our podcasts under the Cumulus umbrella allows us to offer our advertising partners easy access to the company’s full arsenal of digital products,” said Grimes. “This exciting expansion takes our fast-growing podcast network to the next level, as well as simplifies the buying process for agencies and brands, allowing our partners to seamlessly tap into the full power of our premium on-demand audio content.”
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