iHeartMedia/Greenville SC has announced that HotAC WMYI-FM (My 102.5) has flipped to to Adult Hits branding as the new 102.5 The Lake.
The new station will play a variety of hit music spanning four decades and featuring songs from artists including Billy Joel, Madonna, Elton John, Michael Jackson, Aerosmith and Hall & Oates, among others.
"We are extremely excited to bring a different sound to the upstate area," said iHeartMedia Virginia-Carolina Area President Bill McMartin. "It's very exciting to begin the new year with a brand new radio station."
"102.5 The Lake is going to bring listeners a variety of music from a diverse group of artists," said iHeartMedia Virginia-Carolina Program Director and Region Senior Vice President of Programming A.J. "The philosophy of our programming is that we'll play anything, and you never know what you'll hear next."
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