KS Radio: Martha Triana To Manage AMP Cluster

Martha Triana

Wichita based Allied Media Partners (AMP) has hired Martha Triana as General Manager to oversee the day-to-day operations of their six station radio network, which included Adult Hits KIBB 97.1 FM, Triple A KVWF 100.5 FM, Classic Country KKGQ 92.3 FM and Rhythmic AC KWME 92.7 FM in Wichita, as well as AC KLEY- 1130 AM / 1003 FM in Wellington and Adult Hits KKLE 1559 AM in Winfield, KS.

Triana, a 19 year radio veteran has recently served as the business manager for Rocking M Media Wichita and served in a similar capacity with Connoisseur Media. Triana has human resources and accounting experience with Clear Channel Radio.

“To find a Wichita native with the experience, leadership and passion for local radio was paramount to lead this organization,” said CEO, Matt Baty. “Martha is deeply rooted in this community and vested in the success and growth of Wichita and most importantly understands the role a Wichita based radio company has in our city.”

Matt Baty

Allied Media Partners is locally owned and operated by long time Wichita residents Matt Baty and Tommy Castor. With this acquisition, AMP becomes the only locally owned media company with multiple FM Stations in the Wichita market. AMP believes the opportunity to acquire a cluster of radio stations in their own backyard, brings radio back to the grassroots level where it belongs. Identifying local talent is the first key.

“Being a lifelong Wichitan, I am honored and excited to be part of a company so focused on the local community,” said Triana. “Over the course of my almost 20 year radio career I have watched radio as a whole go from live and local to very buttoned up and corporate. Somewhere along the way the intimate connection to the local audience was lost. With all of my immediate and extend family here, I am proud to call Wichita home and I am looking forward to strengthening that very important local relationship with both our listeners and advertisers.”