Reuters reports shares in Facebook, owner of four of the most popular mobile services in the world, rose more than 4 percent to about $173 in after-hours trading. Through Wednesday's close, the stock price had climbed nearly 44 percent this year.
Facebook, which now has more than 2 billion regular users, has been squeezing more ads into its Facebook News Feed while adding more ads to its photo-sharing app Instagram, which has more than 700 million users.
Here are the key second-quarter metrics:
- EPS: $1.32 vs. $1.13 expected, according to Thomson Reuters
- Revenue: $9.32 billion vs. $9.2 billion expected, according to Thomson Reuters
- Mobile ad revenue: $8 billion vs. $7.68 billion expected, according to StreetAccount
- Monthly users (MAUs): 2.01 billion vs. 1.98 billion expected, according to StreetAccount
- Capital expenditures: $1.44 billion vs. $1.73 billion expected, according to StreetAccount
The company also is accelerating its push into video, an effort aimed at taking advertising dollars from the television industry and increasing the time people spend on Facebook.
Zuckerberg said video would be a significant driver of Facebook's business in the next two to three years.
With those possibilities still on the horizon, Facebook said total revenue rose 44.8 percent to $9.32 billion in the second quarter of the year. That beat the average forecast of $9.20 billion among analysts tracked by Thomson Reuters I/B/E/S.
Growth was even steeper in mobile advertising, which increased to nearly $8 billion.
"In mobile we're continuing to see great strengths," Facebook Chief Financial Officer David Wehner said in a phone interview with Reuters. "We're seeing more and more ad dollars getting allocated to mobile, and we think that trend will continue."