Traditional daily radio was 2:53 in 2012's 1Q and is now pegged at 2:46 for 1Q in 2014. Howver, what's not reported is the growing volume of time spent listening to AM/FM radio via online streams.
The ability to watch TV on mobile devices, such as smartphone, nearly anytime or anywhere has produced "a sharp video viewing curve," Nielsen says. Many believe that new digital platforms have had a similar impact on broadcast radio listening. But the lack of a unified measurement service that captures all radio listening, regardless of how it's distributed, has made that difficult to prove.
It is encouraging that AM/FM remains the second most consumed media in the U.S. behind live TV. In fact, adults 18+ spent more time with AM/FM radio in the first quarter than with smartphones and the internet on a computer combined.
Weekly TSL...
Adults 50-64 spent nearly twice as much time per week (15 hours and 7 minutes) with AM/FM radio than teens (7 hours, 39 minutes). Adults 35-49 also listen to more radio than the average.
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