Ford is planning to bring back traditional knobs and buttons
to interactive dashboards inside its vehicles.
The company will go back to basics in an attempt to reduce
the complexity of its in-car technology, despite becoming one of the first
manufacturers to integrate touchscreens and voice recognition inside its cars,
the Wall Street Journal reports.
According to The Verge, Raj Nair, Ford's VP of Engineering
for Global Product Development, says owners have complained that its systems
make it difficult to switch radio stations or change the volume.
As a result, the company will reintroduce physical controls
having spent "a lot of time with customers to find out what exactly are
the areas that are bothering them." Ford says it has integrated SYNC and
MyFord Touch in 79 percent of vehicles sold in 2013 and claims it has
"double the sales mix of infotainment systems sold with Toyota and Honda vehicles."
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