After months of speculation, the paywall for The New York Times went live at 2pm on Monday, March 28th, which limits online readers (non-print subscribers) to 20 articles each month. For smartphone and tablet applications, only the top news section will remain free and access to other sections will need a subscription, according to a posting by Herather Dougherty at hitwise.com.
NYTimes.com for a 12 day period before the launch of the pay wall to the 12 days following the launch. For the majority of the days, there was a decrease in the overall visits between 5% and 15%. The one exception was Saturday, April 9th, 2011 where there was a 7% increase, likely due to visitors seeking news around the potential government shutdown and ongoing budget discussions.
NYTimes.com, with the same comparison of a 12 day period before the launch of the pay wall to the 12 days following the launch. For all 12 days, there was a decline in total page views which ranged between 11% and 30%.