From Ben Grossman, Broadcasting & Cable:
It seems like Piers Morgan has been on CNN for years already, with the amount of attention he has garnered. From massive promotion at launch to early high-profile chats with Oprah and Howard Stern to constant attention to his up-and-down ratings, Larry King’s replacement has been no stranger to the press.
And that’s exactly how he likes it. With his numbers already boosting CNN’s recent performance in the 9 p.m. ET time slot but still trailing his competition, Morgan will use anything he can (care for a Twitter war, anyone?) to draw attention—and viewers—to his show.
But while he often leads with his chin on CNN or NBC’S America’s Got Talent, sitting in his Beverly Hills hotel residence he is more thoughtful and respectful than those who don’t know him may expect. And while he is very up-front about the challenges he has ahead, he is also quick to fire back at the critics who pan everything from his numbers to his neck (seriously).
In a wide-ranging interview with B&C Editor-in-Chief Ben Grossman, Morgan talked about what is working and not working so far, his rivals, and his plans for Rupert Murdoch.
Click here, for an edited transcript of the conversation.