America’s Radio News Network, beginning January 24, will launch the first of five co-anchored 3-hour news-only blocks. The first America’s Radio News Network nationally-syndicated long-form news program will air mid-days daily, Noon-3 p.m. EST (9 a.m.-Noon PST), and feature breaking news and in-depth investigative/serialized reporting. America’s Radio News Network will provide non-partisan news programming to affiliates nationwide, which will be “completely compatible” and “complimentary” with all forms of spoken-word radio programming available today.
Says Mark Masters, CEO of America’s Radio News Network, and its representative Talk Radio Network Syndications, Ltd.:
“The best part about syndicated long-form news blocks – either on a stand-alone basis within an opinion talk station lineup or back-to-back in an entire news only format – is that they are beautifully produced, highly informative, fast paced and a 'safe island' for revenue in the midst of a talk lineup or as part of an entire news only lineup for both the local and institutional advertising marketplace. Opinion radio can be, in rare cases, a boycott-laden space of 'super sensitivities' for certain agency buyers. Because our anchors are just reporting the news, breaking news stories or interviewing news makers, the co-hosts won’t be offering opinions, just great energy and focus on the important topics of the day. News radio is a ‘safe buy environment,’ the type of environment which is usually bought by music or top of the hour news buyers, making it the best of both worlds for our affiliated stations’ revenue needs."The culmination of years of preparation, the plan to offer multiple blocks of syndicated news programming was formally announced by Masters during the National Association of Broadcasters (NAB) meeting in September.
During the 2011 calendar year, America’s Radio News Network will create 15 "live hours" daily of syndicated long-form news-only radio programming, creating options for stations to either use individual three-hour syndicated news blocks to fit their existing stations’ line-up – or use those three-hour blocks back-to-back to launch highly profitable 24/7 all news syndicated radio lineups in each market.
“The flexibility of being able to ‘cherry pick’ certain three-hour long-form news blocks, or go all news, all the time will be unprecedented and highly profitable for our affiliates. Now our different radio networks' programming fills the void on both ends of the spoken word spectrum, with ‘Best in Breed’ opinion talk through the different TRN networks, and now long-form news only programming specifically designed for radio through America’s Radio News Network.”“Long-form syndicated co-anchored news-blocks’ time has come,” adds Phil Boyce, president of Programming for Talk Radio Network Syndications, Ltd., which provides syndication services to both the TRN companies and America’s Radio News Network.“The Monday through Friday news programming is designed to drive the news cycle, and make America’s Radio News Network the first place to go for breaking news stories on radio,” says Boyce.