Multi-platform strategy helps the country’s top English newspaper strengthen its competitiveness
The debut of Apple’s iPhone in December 2009 changed the game dramatically. A host of Korean newspaper companies have jumped into the iPhone app market, expecting to secure a footing in the massive shift toward online and mobile news. Although the bulk of their revenues come from paper-format subscriptions ― at least for now ― Korean newspapers, as with other newspapers across the globe, are in no position to turn a blind eye to the new wave of innovation sweeping the mobile phone and tablet PC sectors.
The Korea Herald, the country’s top English-language newspaper in terms of offline and online circulation, is currently reconfiguring its platform base. Previously, The Korea Herald newsroom was largely focused on producing quality print journalism. But the fast-paced changes that are powered by smartphones and tablet PCs are pushing the company to adopt different platforms including the iPhone.
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