Entravision Communications Corporation today announced that its La Suavecita radio format previously broadcast in Los Angeles, CA, has rolled out nationally across 11 new markets and 13 new stations.
Launched in January 2017 in Los Angeles, CA, the largest Hispanic radio market in the U.S., La Suavecita is a Grupero/Cumbia format, targeting women 25-49 and adults 25-54. The format brings a unique blend of the leading Spanish radio formats, creating a fresh listening experience and is introducing a new show line-up featuring Alex "El Genio" Lucas, Piolin and Armida y La Flaka.
"Since its launch a year ago, La Suavecita has built an incredible following of loyal listeners and received strong advertising support in Los Angeles," said Jeffery Liberman, President and Chief Operating Officer of Entravision. "We are excited to share this unique and exciting format with listeners in 11 new markets and to bring a powerhouse line-up of some of the most recognized on-air personalities in radio to La Suavecita. We remain dedicated to the listeners and communities we serve across the nation and are committed to bringing innovative formats and programming to radio."
La Suavecita can be heard on these stations:
La Suavecita's new program line-up includes:
- Mornings with El Genio | Monday – Friday 4 am – 10 am PST. Alex "El Genio" Lucas shares unique inspirational messages to motivate and enlighten listeners every morning. Regarded as the most "family-friendly" radio show, Lucas' spreads empowerment through stories on self-worth, family values, and moral dilemmas.
- Mid-Day with Piolin | Monday – Friday 10 am – 2 pm PST. As the first Mexican to be inducted into the Radio Hall of Fame, Eddie 'Piolín' Sotelo is an icon in the community and one of the strongest influencers on radio today. With close to 3M FB followers, Piolin's credibility is unmatched. His show segments celebrate Latino success and achievement!
- Afternoons with Armida y La Flaka | Monday – Friday 2 pm – 6 pm PST. El Show de Armida y La Flaka is the only radio show that features a Latina duo. These two driven women share personal experiences to build a close relationship with listeners. Topics range from "Tell me something good" to featuring industry experts (Informate, Preguntale Al Experto) who share advice on important topics including finances, relationships and your health.
- Evenings with Mayra | Monday – Friday 7 pm – midnight PST. Mayra Berenice hosts an energetic show with an array of subjects that keep it interesting every night. She is a relatable personality that helps listeners discover new opportunities. Her specialty show, "Mysterios Ocultos," explores the mysteries of the paranormal and unexplained phenomena.
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