CRS To Present Results Of CMA Streaming Study

Newly added to the Country Radio Seminar 2018 agenda is an exclusive release of CMA’s 2017 Country Music Streaming Study: The Way Forward To Drive Consumption.

The CRS session will take an in-depth look at the role radio has and will play in this fast-growing platform for music listening. The research was conducted to examine how streaming is changing consumers' relationship with music, including Country and other top genres. Over a nine-month period, more than 2,500 Country Music listeners were part of extensive research that included tracking music streaming behaviors on mobile devices, PCs, and laptops, in addition to extensive quantitative survey research describing their attitudes and perceptions about streaming experiences and providers.

“CMA is excited to present this unique research that captures current streaming behaviors and experiences,” said Karen Stump, CMA Senior Director of Consumer Research. “By leveraging the learnings provided, all segments of the industry can have an expanded understanding of how we all work together to bring Country Music to our fans every day through streaming.”

The research will be presented on Wednesday, Feb. 7 between 10-10:50 a.m., by Stump and Andrew Hare, Vice President of Research with Magid and Associates.

To review more of this year’s agenda, please visit www.CountryRadioSeminar.com or download the CRS mobile app.  As in previous years, the CRS app provides attendees with an expanded CRS agenda, panel descriptions, speaker bios, live performances, CRS after-hour activities and more.

Meanwhile, Country Radio Seminar has announced that the $99 Unemployment Rate is now available.  To apply for this special rate, interested parties must submit an application no later than Wednesday, Jan. 24. The application must be verified and approved by CRB. Contact Darcie Van Etten at (615) 327-4487 or darcie@crb.org for an application and registration materials.

Once again, single-day passes are also being made available. Single-day passes (limited to two-day passes per person) will be $200. Day passes include access to panels, speakers, luncheons and networking destinations on the day of pass purchase, with the exception of Wednesday’s New Faces of Country Music show.

Bob Kingsley

Also, the lineup has been released for one of Country Radio Seminar’s (CRS 2018) most anticipated after-hour events, the annual “Bob Kingsley’s Acoustic Alley.”  On Feb. 6, twelve hit songwriters will perform at the event, which is sponsored by Bob Kingsley’s Country Top 40, with support from First Tennessee Bank and ASCAP Nashville, who will provide attendees with a complimentary first drink. Rhett Akins, Chris DeStefano, Nicolle Galyon, Ashley Gorley, JT Harding, Hillary Lindsey, Heather Morgan, Jon Nite, Jimmy Robbins, Matt Rogers, Cole Taylor, and Troy Verges are all set to perform.

This year’s Acoustic Alley will be held on Feb. 6 from 7 p.m. until midnight in the Legends Ballroom (level 2) at The Omni in Nashville, Tenn. A cash bar will be provided. A CRS badge will be required for admittance.

Bob Kingsley states, “Nashville’s creative community gets kick-started every day by the men and women who gather on Music Row to write the songs at the heart of it all. Every year, Acoustic Alley brings together many of the best of those writers to give us a glimpse into the place where creativity turns into hits. Great writers singing their hits? It makes for a great evening!”

CRS Executive Director, Bill Mayne adds, “We are beyond excited to announce the lineup for this staple event.  Acoustic Alley has grown to be an extraordinary event and one we love having on our agenda. Every year, it’s an obvious highlight for our constituents.”

Country Radio Seminar will be held Monday, February 5 through Wednesday, February 7 at the luxurious Omni Nashville, in the heart of downtown Nashville.   Registration is now available at the “Final Rate” of $699 at www.CountryRadioSeminar.com or by calling the CRS offices at 615-327-4487.