JAX FL Radio: iHM Translator Drops Alternative For Spanish Tropical

iHeartMedia/Jacksonville FL announced Thursday the debut of the new Rumba, #1 Para Éxitos y Música Variada, broadcasted on both W295AM 106.9 FM and WQIK 99.1 FM HD2. The station will launch Friday at midnight with 10,000 commercial-free songs in a row.

Rumba will broadcast a variety of Spanish Tropical music, including songs from artists including Marc Anthony, Romeo Santos, Nicky Jam, Victor Manuelle and others. Beginning January 23 the station will also feature popular programs including the top rated Enrique Santos Show on weekday mornings from 6 – 10 a.m. The full programming lineup will be announced at a later date.

“I am so excited to bring Rumba to the iHeartMedia Jacksonville family and share our Latin music, culture and heritage with the local Hispanic community of listeners,” said Raymond Torres, Program Director for Rumba 106.9. “We can’t wait to start growing our family and creating community-based projects in our new hometown.”

W295AZ 106.9 FM (100 watts)

“I couldn’t be more excited to add Rumba to iHeartMedia Jacksonville’s lineup of radio station brands,” said Nicky Sparrow, Market President for iHeartMedia Jacksonville. “The Rumba format has a proven track record of success among Hispanic listeners, and the appetite for this music and programming is quickly growing in Jacksonville. I’m excited to make Rumba a staple among our Spanish-language community.”