Carolinas Radio: Colonial Media To Acquire Four Stations

Jeff Androlonis

Colonial Media and Entertainment has announced it has signed a definitive option to acquire the assets of ESPN Sports WFAY 1230 AM and WFBX 1450 AM in the Fayetteville, NC, market and WMIR in the Myrtle Beach, SC, market.

In Fayetteville, Colonial will operate ESPN Fayetteville, which will be heard on AM 1230 & 100.1 T-FM in Fayetteville and on AM 1450 and 92.5 T-FM at nearby Fort Bragg, the home of America’s Special Forces and the famed 82nd Airborne Division. In Myrtle Beach, Colonial will operate gospel-formatted WMIR 1200 AM and coming soon to 95.5 T-FM and 103.5 T-FM. All FM signals are pending FCC approval under the AM Revitalization Plan.

Colonial Media+Entertainment Chairman/CEO Jeff Andrulonis says he is thrilled to be adding these markets. “Myrtle Beach’s growth is just incredible—and we’re looking forward to working with Reggie Dyson, the Station Manager at WMIR, and his team to continue to serve the community. And I’m truly excited to be coming back to WFAY and Fayetteville to partner up with David Ross, the Station Manager for ESPN-Fayetteville, and his team. WFAY was WFAI when I purchased the station back in 1995. When I sold WFAY in 2006, I continued to stay in touch with many friends in the Fayetteville area."

Colonial will begin operating the stations under a Local Marketing Agreement on March 1, 2016. A sales price has not been released. When all transactions are completed, Colonial will operate 18 stations (4 AM/14 FM) in five markets over four states.