ID Radio: KID Increases Footprint On 3 Additional Frequencies

In a major expansion of its KID broadcasting reach, Rich Broadcasting Friday announced the addition of three more frequencies that will carry the newsradio station’s programming and advertising.

In making the announcement, Rich Broadcasting President and CEO Richard Mecham said KID 590 AM & 92.1 FM, in Idaho Falls ID now will be heard, effective Monday, January 11, also on Idaho Falls station KQEZ 106.3 FM, as well as Jackson, Wyoming, stations KSGT 1340 AM / 96.3 T-FM, significantly adding to its programming reach.

KIDJ 106.3 FM (100 Kw) Red=Local Coverage

“KID has served the eastern Idaho market since 1928,” Mecham said, “and we are both pleased and excited to substantially expand its impact and coverage with the addition of three more frequencies, which not only will substantially expand its geographical reach but also, and very significantly, will enhance its night-time coverage.

KIDG 92.1 FM (12 Kw) Red=Local Coverage

“For a long time, KID has been, and continues to be, the predominant news and information resource in the region,” he continued.

“With the addition of 106.3 FM, it now will be heard regionally from Ashton to Pocatello. Additionally, we are very pleased to expand the KID brand into the Teton County radio market, and in the process enhance the synergy between the eastern Idaho and Jackson markets.”

K242BU 96.3 FM Jackson (140 watts)

Rich Broadcasting General Manager DeLyn Hendricks underscored the business-related and commercial significance of KID’s now-expanded and wide regional coverage. “We understand the impact and success that KID has had in eastern Idaho since 1928,” she said.

KID 590 AM 5 Kw-D, 1 Kw-N

“With the substantially expanded coverage of adding 106.3 FM, as well as KSGT 1340 AM and 96.3 FM in Jackson, we are excited, and now able, to deliver our advertisers’ messages more effectively, to an expanded range of consumers in eastern Idaho and the Upper Valley, as well as in Jackson Hole.