Survey: FM Would Be Missed, But Not AM Radio

Radio isn’t going anywhere anytime soon, but most people wouldn’t care if AM radio were to go extinct.

Among listeners 18-64, 51 percent say they would not miss AM radio at all if it went away, according to a survey from the research and strategy firm Mark Kassof & Co.

MediaLife reports just 11 percent said they would miss AM radio a lot, while 17 percent said they’d miss it somewhat, 18 percent said they would miss a little and 2 percent didn’t know (percentages don’t add up to 100 due to rounding).

Of course that’s not the case among listeners who prefer the news/talk format. Among that group, 32 percent would miss AM a lot, 38 percent somewhat and just 19 percent wouldn’t miss it at all.

On the other side of the dial, listeners would have a much tougher time letting go of FM radio.

According to the survey, 46 percent of listeners would miss FM a lot, 29 percent somewhat and 18 percent a little. Just 7 percent said they wouldn’t miss FM at all, and 1 percent didn’t know.

In terms of demographics, listeners age 45-54 would miss FM the most (55 percent said a lot), while just 31 percent of 18-24s said they would miss it a lot.

The survey was conducted online earlier this month among 1,289 respondents.