Laurissa Phillips Named CCO/GM For Rare Country

Laurissa Phillips

Rare Country, the newly-launched country music and lifestyle website, has tapped talent and production executive Laurissa Phillips as its Chief Creative Officer and General Manager. Dually-based in Atlanta and Nashville, Phillips is responsible for the daily, creative and strategic oversight of the website dedicated to serving the country music fan. Rare Country is a subsidiary of Cox Media Group’sRare.us.

Leon Levitt, vice president at Cox Media Group and publisher of Rare, stated: “Rare Country has experienced phenomenal growth over the past six months and now under Laurissa’s leadership, we expect that growth to accelerate. Her energy, strong industry relationships and deep understanding of the business make Laurissa the perfect person to lead what has become the fastest-growing, country music website today.”

Phillips stated: “Rare Country takes pride in catering to passionate country music fans using both original editorial and artist driven social content. Our ability to share our content across Rare’s vast social media and digital properties is a giant opportunity for the country music industry to reach an even wider audience, and I’m excited to be a part of the Rare Country team.”

Rare Country already has an impressive audience. Its content is shared with 14 million people on Facebook every month, driving 5 million site visits and 7 million page views. Key to the site’s distribution model is its ability to share its content with Rare.us both on its website and via social media, exponentially amplifying Rare Country’s reach. Billed as “America’s News Feed,” Rare.us averages over 40 million visits per month.