R.I.P.: Longtime Boston Area Broadcaster Bruce Arnold

Bruce Arnold

Beloved Boston broadcaster Arnold “Bruce Arnold” Salvucci of Lynn, remembered as the “Voice of the Merrimack Valley” and “Mr. WCCM,” died Saturday night at Grosvenor Park Health Center in Salem.

He was 79, according to the Boston Herald.

“Bruce was one of the kindest and giving individuals I have ever met. He always took great joy in the success of others and was a champion for many young broadcasters, like myself, as we progressed through the industry and in our careers,” said Cary Pahigian, former manager of WBZ Radio.


“I first met him as an aspiring broadcaster as a teenager. He made an immediate impression on me. The moment you met him, you knew you had a friend, a supporter and someone you could lean on for advice and guidance.

“He loved the broadcast media business and was always his happiest, other than time with his family, at the radio station or TV station doing what he loved best. The words that always will come to mind for me are generous, classy, gentle and supportive,” Pahigian said.

Born and raised in Lynn, Mr. Salvucci’s first radio job was in 1955 in Conway, N.H. During his military service, Mr. Salvucci worked for Armed Forces Radio and TV at WXLE. In 1959, Mr. Salvucci became a program manager and hosted an early morning show for WCCM 1110 AM.

In 2010, after 55 years in the radio and television industry, Mr. Salvucci was inducted into the Massachusetts Broadcasters Hall of Fame.