Miami Radio: Entercom Blows-Up Sports Simulcast

Entercom blown-up a sports simulcast to launch a new alternative radio station in Miami. WAXY 104.3 FM The Shark, South Florida’s New Alternative.

Sports will continue on WAXY 790 AM as The Ticket.

The station is launching with 5000 songs in-a-row.  As the only alternative radio station in South Florida, 104.3 The Shark will play alternative music that is modern and mainstream, as well as some classic alternative hits.

“As the exclusive alternative station in South Florida, 104.3 The Shark will target an audience in the heaviest acquisition years of their lives and our station will be incredibly active in the South Florida community,” said Doug Abernethy, Vice President/Market Manager at Entercom South Florida.

Entercom has had success with alternative stations across the country, including The End in Seattle, The Buzz in Kansas City, and KRNK in Portland.

Abernethy also announced that John O’Connell will program 104.3 The Shark.  O'Connel was previously PD at WHFS in Tampa. “With a deep history in the South Florida radio and music scene, John brings a wealth of experience and expertise that will enable us to effectively launch and grow 104.3 The Shark,” Abernethy said.

“We conducted extensive local research in South Florida and listeners want an active and modern alternative radio station in South Florida,” said O’Connell. “104.3 The Shark will play the very best in modern alternative music from artists including Imagine Dragons, Capital Cities, Fall Out Boy, and legendary artists such as the Red Hot Chili Peppers, Nirvana and Green Day.”

WAXY 104.3 FM (100 Kw) Red=Local Coverage Area

At the same time, Abernethy announced a move to broadcast The Ticket exclusively on the 790 frequency. “790 The Ticket is the flagship station for South Florida sports and is the home of the Miami Heat. 790 The Ticket delivers the best in local content, personalities and events,” said Abernethy. “We are making a huge investment in more content featuring the biggest names in sports in South Florida.”