The format WMEL Brevard County's “The Talk to Me Station,” has been moved to 1060 AM, the result of the acquisition of Genesis radio’s frequency.
WMEL 1060 AM, the station features 50,000 DA-D, 17,000 DA-Critical Hours and 5 Kw DA-N an upgrade from 1300 AM's 5 Kw. The format can now reach Daytona Beach south to Cocoa, Melbourne and the Palm Beaches.
Last week, John Harper's Broadcast House LLC, signed a deal to purchase WIXC in Titusville from Genesis Communications, which had operated the station for the past 15-years. Terms of the deal were no disclosed.
“With this major upgrade in signal power, our new ‘flame thrower’ positions us to reach millions of additional listeners with exceptional talk radio programming,” said John Harper, a 50-year broadcasting veteran.
“The move also enables our advertisers to reach millions of new customers and extend their brand recognition from Daytona, south to West Palm Beach, and from Florida’s Space Coast west into the Orlando metropolis,” Harper said.
National talkers include Dave Ramsey, Doug Stephan, Jim Bohannen and Dana Loesch, among others. Local personalities include Lillian McDermott, Laureen Trent; Ed Dean and Donna Anselmo.
“We intend to continue the high quality coverage AM 1300 WMEL has delivered for more than a quarter century,” Harper said, “including our phenomenal lineup of local hosts who are very well educated and passionate about their topics.”
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