W-B/Scranton Radio: WHBS Drops Sports For 80s Rock

On Friday morning, Entercom Communications Corp. launched Max 102 FM on WHBS 102.3 FM.. The '80s-based station is featuring rock hits and will file to change calls to WMQX.

The format replaces Sports Hub 102.3. Ryan Flynn, local general manager, said Sports Hub was not performing to Entercom’s standards.

Entercom continues to provide Sports Hub on HD2 radio. The New York Yankees games, which had been featured on that frequency, are now available for another station to provide.

WHBS 102.3 FM (5.8 Kw) Red=60dBu Local Coverage Area

MAX is offering 5,000 commercial-free “rock hits of the ‘80s and more.”  The station looks to pull listeners from Bold Gold Media’s classic hits WWRR 104.9 FM The River.  Nielsen says WWRR had a 3.0 share (12+) in the Fall survey compared to a 0.5 share for WHBS.

Entercom also operates WKRZ 98.5 FM KRZ, WGGY 101.3 FM Froggy 101 as well as N/T WILK 980 AM / 910 AM /103.1 FM.