iHR Music Awards Generated 14B+ Social Impressions

Chris Williams

iHeartMedia Monday shared the latest social media engagement data results from its iHeartRadio Music Awards, which took place at the historic Shrine Auditorium in Los Angeles on March 29.

This year, the awards generated more than 14 billion social media impressions throughout the promotional period of the show, nearly 75 percent more than last year's 8.5 billion and almost triple that of the Academy Awards.


"The social success of the iHeartRadio Music Awards was fueled by our local radio stations and personalities engaging in a live, real-time conversation with fans before, during and after the awards, both on-air and through social," said Chris Williams, Chief Product Officer for iHeartRadio.  "We also engaged with fans through new social integrations including live behind-the-scenes Twitter Periscope broadcasts and an iHeartAwards Snapchat "Our Story" which was populated by the audience, nominated artists and Ryan Seacrest, whose backstage snaps kept viewers coming back for more."

According to Nielsen Twitter TV Ratings, the iHeartRadio Music Awards held strong as the No. 1 trending show of the week surpassing the Nickelodeon's Kids' Choice Awards, Pretty Little Liars, Scandal and The Walking Dead Finale.  Top trending Twitter topics for the night of the awards include:

• Worldwide: #iHeartAwards, #iHeartRadioMusicAwards, #Innovator Award, #Country Song of the Year, #JamieFox, BestLyrics, Justin Timberlake, Rih Rih, Madonna and Taylor Swift
• U.S.:  #iHeartAwards, #iHeartRadioMusicAwards, Meghan Trainor, Kelly Clarkson, Nick Jonas, Heartbeat Song and Country Song of the year
• Local: #iHeartRadioMusicAwards (Honolulu; New York; D.C.; Chicago; Philadelphia; Atlanta; Boston; Miami; Detroit; Dallas; Austin; Orlando; Houston; Los Angeles; Albany, N.Y.; Fresno, Calif.; Albuquerque, N.M.),  #iHeartAwards – (Jacksonville, Fla.; Cleveland, Ohio; Minneapolis, Minn.; Albany, N.Y.; West Palm, Fla.; Dayton, Ohio; Tulsa, Okla.; Riverside, Calif.)

The iHeartRadio Music Awards also had great broadcast ratings.  It was the No. 1 rated show in 18-49’s across the Big 4 broadcast networks, was up 21 percent in its time slot, and gave NBC its first Sunday night win since the SNL 40th Anniversary on February 15.