Jelli To Power Real-Time Ad Buying Platform For iHM

iHeartMedia announced today the launch of a programmatic and automated ad buying solution for its broadcast radio stations, powered by cloud-based technology innovator Jelli. This solution is the foundation for iHeartMedia to be able to offer its ad inventory to advertisers and agencies looking to leverage programmatic and automated technology including private market place and exchange environments to improve the buying process and reduce administrative hurdles and delays.

The new programmatic solution will also allow iHeartMedia to apply its rich data and insights to the planning process and will utilize data sets to enable unique forms of targeting, such as music-based psychographic groups, weather and traffic patterns, purchase behavior and other environmental, population and consumer trends.

Bob Pittman

"Programmatic is already an important and expected method of ad buying in the digital space. Now we can bring broadcast radio into that world at a scale no digital audio provider can offer," said Bob Pittman, Chairman and CEO of iHeartMedia, Inc.  “This new tool will give our sales groups the ability to more deeply partner with an advertiser and bring the best resources, unprecedented accountability and speed – allowing us to provide much better service and performance to every client."

Additionally, Katz Media Group, the top national sales firm representing more than 275 radio broadcasters including iHeartMedia, Cumulus, Entercom, Cox Media Group and others, will launch Expressway from Katz, the first industrywide programmatic buying ad exchange at scale for the radio industry’s most important players, which also uses the same technology.

“As the top national sales firm representing many great radio companies, we felt it was critical that radio take the lead. Expressway from Katz will deliver the capabilities and speed of automation and programmatic to all of our radio companies as we bring the power of radio to advertisers, providing unprecedented scale and customer knowledge,” said Mark Rosenthal, President of Katz Media Group.  “Everyone here, from the CEO to our sales assistants, is excited about how this new capability will transform our business and how much more responsive we can be to our partners.  It will give the entire radio industry an additional way to sell, putting this industry ahead of even the newest digital companies.”