D/FW Radio: Sports Format Becoming A Closer Game

There's ballgame in the radio sports talk competition that for years has been dominated by SportsRadio KTCK 1310 AM  & 96.7 FM /The Ticket.  If the first ratings book of 2015 is any indication, the new year may be an interesting study, according to Barry Horn at The Dallas Morning News.

In the January ratings released this week, CBS Radio's KRLD 105.3 FM /The Fan and KESN 103.3 FM /ESPN Radio, made significant strides.

In the demographic that matters most because it pays the bills – men 25-54 – the score for the month was: The Fan 4.2; Ticket and ESPN tied at 3.2.

Consider that in January 2014 the numbers were: Ticket 6.0; ESPN 3.1; Fan 2.7 and you can see how the universe has shifted.

Horn writes there’s little question that the Fan benefited from broadcasting two Sunday Cowboys playoff games and the Super Bowl while ESPN, which is run by the same folks who manage the Ticket, got a lift from college football’s three playoff games as well as the Cotton Bowl.

Looking at the weekday 25-54 Men ratings that feature the high-priced local talent from 6 a.m. to 7 p.m. it was: Ticket 4.0; Fan 3.6; and ESPN 3.5.

A year ago those numbers were Ticket 7.6; ESPN 3.4; Fan 2.3.

Read More Now