Country music listeners are describing themselves as “morning people” in greater numbers than the overall population, according to a new study from Edison Research. Country fans also say they are in a consistently better-than-average mood throughout the morning. How to appeal to those happy, active Country fans will be the focus of the dynamic presentation on the 26th.
The new study is the latest in a series of acclaimed Edison/CRS research presentations. Edison surveyed more than 1,500 listeners about their morning habits and media usage, as well as conducting dozens of one-on-one interviews in three different markets. The result is a groundbreaking look at listeners’ needs, habits, and media usage, broken out in half-hour increments.
The 2015 CRS research presentation delves into major issues, such as in-car usage, radio ownership, the need for service elements, and favorite morning show topics and features, but also into the small details of listeners’ morning routines. Broadcasters have always asked their morning talent to focus on the “typical” listener’s lifestyle; this study will give them more information than ever with which to do that.
Edison is a leader in research to the radio and audio business, both at the station and group owner level and with its industry-wide studies. “In the past, we’ve delved into in-car and at-work listening,” says Edison president Larry Rosin. “We’re very excited that CRS has made it possible to offer the same level of insight about mornings.
“Country fans are excited to take on the day,” added Rosin. “And we are excited to give programmers the information they need to take on radio’s challenges in the morning, especially when there is so much competition for radio’s time.”
To register for CRS 2015, please visit www.crb.org or contact the CRS offices today. The current registration rate for the three-day event is $599.
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