NCAA March Madness Live, managed by Turner Sports, set a new record for video consumption during the 2014 event, tallying 69.7 million live video streams collectively across all platforms, a 42% jump from the 49 million live video streams during the 2013 tournament, according to data from Omniture and Conviva.
All told, NCAA March Madness Live counted a record 15 million hours of live video consumption for this year’s tournament, a 7% increase over last year. Moreover, NCAA March Madness Live dunked TV Everywhere records – authenticated pay TV subscribers gained access to the games and related action on TBS, TNT and truTV, while a subscription was not required for the contests on CBS – in topping platform consumption for the entire 2013 tourney by the close of the second round.
TV Everywhere usage soared 85% in live streams and 72% in hours spent viewing, according to Turner officials.
Read More Now
No comments:
Post a Comment