Les Moonves |
CBS wrapped the 2012-13 TV season with a commanding victory
in every single ratings category, according to Nielsen.
That includes the key demographic of viewers ages 18 to 49,
which CBS -- long the oldest-skewing of the four major broadcast networks --
had not won since the 1991-92 season.
Actually, CBS was down 3% in that category compared with the
previous season. But all of its competitors dropped, too. Fox, hard hit by
erosion at "American Idol," slid 22% and barely scraped past No. 3
NBC.
Among total viewers, CBS was easily No. 1, averaging 11.8
million total viewers -- a 1% uptick.
Of course, a big part of CBS' success was its broadcast of
the Super Bowl, far and away the most-watched show on TV every year. But the
home of "NCIS" and "The Big Bang Theory" was strong enough
that it would have won even without the big game.
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