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| Ashton Kutcher |
"Twitter's experience has changed for me, pretty
drastically. It used to be sort of a personalized experience for me, a really
personal experience that I could share," the actor said at the Las Vegas trade show.
"For lack of better verb, I think the media kind of [you can figure out
that verb] it up."
"I think media companies came in and just pounced on it
and I think that the signal-to- noise ratio kind of stinks—people selling
[expletive] that I don't want," he said. "Companies and people just
pitching crap."
According to CNBC.com, Kutcher said that when he first got on Twitter, it felt like
the democratization of media, but now it just feels like traditional media.
But the media aren't totally to blame for the noise on
Twitter. The company itself has introduced features that have set it back, he
said.
"I think retweeting hurt Twitter the most,"
Kutcher said. "It created a ton of noise in the system that took away from
some of the value."
Kutcher prefers to read the information that is available on
Twitter via other platforms, like Flipboard, a site that curates your news
based on your preferences and social networking accounts, including Twitter.
Kutcher is an investor in Flipboard.
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