Sports Radio Listeners Are Super Fans

They make more money, they’re better educated, and they buy more expensive houses and cars. These are but a few of the traits of sports play-by-play listeners that make them more attractive and valuable to advertisers. Listeners’ passion, combined with forefront sound, justifies a premium rate.

Going beyond the conceptual, Research Director, Inc., in cooperation with GfK MRI, has just completed an extensive study on the play-by-play radio listener that quantifies the benefits of reaching these listeners.

Among the study’s highlights:

• Sports Radio listeners are 40% more likely to have a household income of $150,000 or more compared to the general population.
• Sports Radio listeners are 88% more likely to have any investments totaling $250,000 or more compared to the general population.
• Based on the eight sports examined, Pro Baseball listeners skew older, while Pro Basketball and Pro Football listeners skew younger.
• Compared to the other sports examined, Pro Baseball listeners perform the best in many socioeconomic categories such as college educated, household income, and decision maker for a new car.
• Play-by-play audiences deliver great bang for your buck.  This study will help sellers differentiate their listeners from the average consumer.

Join us for a presentation of highlights, where we’ll talk about how this study can enhance sales of play-play sports on the radio. Research Director, Inc.’s webinar will be conducted on June 5 at 2pm (EDT).  To reserve a spot, Click Here.