Florence, SC Radio: ESPN Radio Has New Home

WOLH 98.9 FM, a Miller Communications station, will be the local affiliate for the World Wide Leader in radio. The switch was officially announced on the Press Box Radio Show on Thursday, and program director Dave Baker said it is a multi-year agreement between the two parties.

WOLH’s previous format was for Jammin Oldies. ESPN has more than 350 full-time affiliates throughout the country.

“When you have the opportunity to pick up the gold standard in any format, you have to do it,” Baker said. “It seemed to make a lot of sense, so we went for it.”

The area had been without an ESPN affiliate since 100.1 FM switched from ESPN to a CBS Sports Radio affiliate in January. Baker said his station’s phones began ringing from people wondering if one of their stations would be becoming an ESPN affiliate.

“You have to give the people what they want,” Baker said.

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