According to David Goetzl at mediapost.com, some have
suggested that Arbitron continuing to work on projects in the cross-platform
arena as a stand-alone company is a plus for the industry and reason to oppose
its potential acquisition by Nielsen.
Arbitron -- whose portable people meter (PPM) technology
offers a variety of prospects outside its core radio measurement business --
saw cross-platform/mobile revenues climb to $3.2 million last year, up from
$1.5 million in 2011.
On the radio front, CEO Sean Creamer stated that last year
contracts were renewed with several leading clients, which included a deal with
Cumulus. The company recently announced it would work with Cumulus on
cross-platform initiatives, which may include streaming audio. Nielsen has said
the Arbitron deal would move it into that arena, partly because of the nearly
completed phase-in of contracted PPM price increases.
Overall, radio revenue increased in 2012
"primarily" due to the PPM-based service, although no exact figures
were cited.
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