SmartPulse — our weekly reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social-media practices and issues.
Last week’s poll question: What causes you to unfollow an individual or a business on social networks?
- Their over-communication gets overwhelming — 44.81%
- The don’t add value to my day with their irrelevant postings — 36.79%
- They only talk about themselves or act irresponsibly toward their audience — 9.91%
- They are not open to feedback, two-way dialogue or user-generated content — 5.19%
- They under-communicate or may not be active for weeks/months at a time — 3.30%
We all can see how popular Facebook business pages have become and how quickly businesses on Twitter find followers. Nonetheless, it does it take huge effort and dedication to grow an online community with real staying power. Similar to anything else in business, it is difficult for you to get to the top with social networking, but it is even harder to say there. Thus, the main challenge is not growing followers, but to keep your followers loyal on social networks.
This post is written by Mirna Bard, a blogger, speaker and
consultant. She serves as the social-media chairwoman of the Orange County
(Calif. ) chapter of the National Association
of Women Business Owners, and she teaches social media at the University of California
at Irvine .
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