"We're going back to the way radio used to be," he
tells Shawn Lelos at okgazette.com. "There’s lots of listener interaction,
and since we’ll program all the music here, we’ll take requests and play
dedications."
It’s a marked change for Moore, whose experience with
corporate radio structure included stints at KRXO, KTOK and KYIS (then KZBS).
"Outside of the morning shows, a lot of radio stations
in this town and across the nation use voice tracking, which is a method of
saving money doing the shift via a computer five or 10 states away," Moore
explained. "When radio began to get so corporate- and stockholder-driven,
it really took a decline in what came out of the speakers."
"The problem with that is there is nothing local about
it anymore," he said of the corporate model. "If Mustang wins the
softball championship, [KZLS] can talk about it. A listener can smell a
prerecorded program a mile away."
Moore said the introduction of satellite networks like XM
and Sirius — along with the popularity of Internet radio — also impacts local
radio. With so much competition, a local DJ taking phone calls and accepting
requests from listeners might make a difference.
No comments:
Post a Comment