In an all-star presentation at the company's West 57th
Street studios, CBS Corp. CEO Leslie Moonves outlined the broadcaster's plans
for what he described as "the greatest broadcast day of the year" and
"probably the biggest day of the year for this entire corporation."
The CBS Sports division will begin its coverage six days
before kickoff, rather than at the traditional starting point, the morning of
the game. The CBS Sports Network cable channel—which has just 46 million
subscribers, but which CBS is focused on growing—will carry the lion's share of
that programming. Super Bowl XLVII will also provide a promotional kickoff for
the recently launched CBS Sports Radio Network, a joint venture with Cumulus
Media that is carried on 250 affiliates.
Beginning on Monday, Jan. 28 (6:00AM, ET) with the morning
show featuring Tiki Barber, Brandon Tierney and Dana Jacobson, CBS
Sports Radio will present a daily all-access look at the world’s biggest
sporting event with expert analysis and commentary. Broadcasts will continue
with John Feinstein (9:00AM-12:00Noon, ET), Jim Rome (12:00Noon-3:00PM, ET) and
Doug Gottlieb (3:00-6:00PM) live from Radio Row at the Super Bowl XLVII media
center. All CBS Sports Radio programs will originate from CBS’s dedicated
broadcast position.
The CBS Evening News will broadcast from New Orleans the
Friday and Saturday before the game. Daytime show The Talk will do a week of
live broadcasts targeting female viewers, 43 million of whom watched last
year's Super Bowl, the show's host (and Mr. Moonves' wife) Julie Chen pointed
out.
No comments:
Post a Comment