The filing with the FCC on January 7 was made by
Radio Licensing X LLC, the holding company that is the licensee for WABC and
WFME.
Of course, the WRXP calls were used twice in the NYC market
for 101.9 FM. Could the filing signal
an intention to rock on 94.7 FM or could it be a decoy? After all, if a brand name for a new car
failed twice, why try a third time? There has been a lot of speculation that
Cumulus would bring country music to the metro using the calls WNSH. Perhaps as
a flagship for its Nashville format believed to be in development.
Respected radio engineer and Northeast Radio Watch blogster Scott Fybush opines even though the WRXP calls have been requested
specifically for 94.7; that wouldn't stop them from, say, swapping again and
putting "WNSH" on 94.7 and moving WRXP to the Minnesota station where
WNSH is now being parked.
Others point to the recent Greater Media stunting in Boston
with its 96.9 FM. In any event, the
format choice for 94.7 FM is getting a ton of street talk…chances are something
will be happening very soon.
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