Broadcasting has been one of the industries hit hardest by artificial intelligence, according to a new report from Wiingy, with U.S. radio and TV jobs falling 36.2% and real wages dropping 19.5% between May 2022 and May 2024.
The research firm, a global provider of professional tutoring services, analyzed three years of post-ChatGPT data—including Google search trends, keyword volumes, government wage figures, and employment records—and compared the results to earlier predictions from the Oxford Future of Employment study (2017) and the World Economic Forum’s Future of Jobs report (2025).
Wiingy introduced a Temporal Resilience Score (TRS)—the average search interest for a skill after ChatGPT’s launch divided by the average before—to measure how demand for different skills has changed since late 2022. The study examined 29 skills across occupations.
Broadcasting recorded the largest real wage decline of any occupation in the analysis. Wiingy said AI content tools are visibly restructuring media employment at both the wage and headcount levels simultaneously.
The Oxford and WEF studies had broadly agreed that physical, interpersonal, and creative skills are difficult for AI to replace, while text processing, data handling, and routine digital tasks are highly automatable—patterns now reflected in Wiingy’s real-world data.
Video editing showed a more nuanced “barbell effect.” While some roles are shrinking, demand for learning video editing remains high. The report notes that professionals are shifting toward directing AI tools like Runway or Sora, applying human judgment, and supervising output rather than performing manual cuts.“
Someone learning video editing in 2025 is not competing with Runway or Sora,” the researcher said. “They are learning to direct AI video tools, understand what good editing looks like, and supervise AI output. The skill is changing, not disappearing.”
The full Wiingy report is available here