Audacy, Podscribe Partner For Digital Attribution Measurement

Audacy has named Podscribe as a preferred measurement partner beginning in 2026. Through this partnership, Podscribe will enable attribution across most of Audacy’s digital portfolio, including streaming audio, podcasting, CTV, and display, with client-facing dashboards and API access that support automated reporting and portfolio-level insights. The collaboration will also support select broadcast attribution initiatives within Audacy’s radio portfolio, complementing existing measurement partners.

By integrating Podscribe’s dashboards and APIs with Audacy’s campaign setup tools, advertisers will gain faster, more transparent insights into campaign performance. This deeper integration not only streamlines operational workflows but also empowers advertisers to make more informed decisions, driving continued business growth.

“Audacy consistently strives to deliver measurable results for advertisers, and our partnership with Podscribe further strengthens that promise,” said Michael Biemolt, President of Digital Sales, Audacy. “With enhanced attribution and transparency across our portfolio, we’re giving clients even greater confidence in how Audacy drives performance at scale.”

“We’re excited to partner with Audacy, a company that has built an impressive audio platform through premium content, strong local and national reach, and continued innovation,” said Matt Drengler, Head of Partnerships, Podscribe. “This collaboration reflects our shared commitment to independent, industry-leading measurement and gives advertisers clearer insight into performance so they can grow in audio.”

The partnership with Podscribe continues Audacy’s momentum in forging strategic alliances with high-performing brands that deepen listener engagement and expand advertiser opportunities. Recently, Audacy has announced major collaborations with iHeartMedia and TuneIn to broaden distribution, with Sonos to expand Sonos Radio’s advertising business, with Jomboy Media to introduce creator-driven sports content to broadcast radio, and with MOGL to modernize sports marketing through athlete-influencer integrations.