iHeartMedia announced Thursday that Ann Marie Licata has been promoted to President of Markets Group and Sales Operations, effective September 1, 2025, succeeding Hartley Adkins, who is retiring at the end of the summer after a 32-year career with the company.
The announcement followed a staff memo from CEO Bob Pittman and COO/CFO Rich Bressler detailing a new leadership structure for the Markets Group, which oversees iHeartMedia’s 860+ radio stations across 160 markets.
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| Ann Marie Licata |
In her new role, she will oversee the operational aspects of iHeartMedia’s local broadcast portfolio and sales organization, focusing on accelerating revenue growth and increasing productivity. Her experience includes building data-driven, client-centric strategies, notably as Activation Director for Madison Square Garden before joining iHeartMedia. Licata also leads the company’s center of excellence for client service, fostering strong partner relationships.
Pittman and Bressler praised Licata’s decade-long leadership, emphasizing her ability to leverage iHeartMedia’s local assets to drive growth. Her promotion aligns with the company’s goal to capitalize on its multi-platform strengths, including podcasting, digital radio, social media, and events, in a rapidly evolving media landscape.