After Joe Rogan Shot: Musician Sees Huge Jump On Spotify

Joe Rogan‘s massively popular podcast not only drives millions of listens of his show on Spotify — it also can boost music streams of guests featured on “The Joe Rogan Experience,” according to Variety.

One of Spotify’s theses behind its investment in podcasts is that they spur higher engagement for the music side of the house: Users who listen to podcasts on average listen to more music, according to the company. Now Spotify has new stats it says demonstrate that flywheel effect as it relates to Rogan’s show, which has more than 14 million followers on the platform.

Gary Clark Jr

Grammy-winning blues guitarist and singer Gary Clark Jr. was the featured guest on “The Joe Rogan Experience” on Friday, March 22. Clark Jr. joined Rogan timed to the drop of his latest album, “JPEG RAW,” and performed his song “Habits” off of the new album live in the podcast studio — a first on Rogan’s show. (Watch a clip at this link.)

As a result, Clark Jr.’s music saw a significant jump in consumption on Spotify. In the 72 hours following the episode’s release Friday, Clark Jr.’s streams increased 180% in the U.S. and 150% globally, compared with the previous daily averages in March.

“JRE” fans responded even more enthusiastically. Spotify saw a 500% increase globally in streams of Clark Jr.’s music in the same 72-hour period among listeners of “The Joe Rogan Experience.” In addition, Spotify registered an 80% increase in global user-generated playlist additions of the blues artist’s “Habits.” (Spotify declined to disclose number of streams, providing only percentage increases.)